Ventures
Jonathan Coyle has built and operated multiple companies across fitness, fashion, healthcare, and cultural asset management. Every venture was bootstrapped with no outside funding.
NEM Brands: Fashion, Fitness, and Healthcare
Jonathan co-founded NEM Brands and bootstrapped multiple subsidiaries from zero to multi-million-dollar revenue with no outside funding. The portfolio spanned direct-to-consumer fashion (with online retail distribution in Nordstrom and markets across the US, UK, Canada, and Australia), digital fitness (500+ produced workout videos), and behavioral healthcare (Laguna Beach-based recovery facility). Brand partnerships earned through this work included Monster Energy/Reign Total Body Fuel, Nike, UFC, WWE/E! Network, Nordstrom, and Meta.
Unbroken Systems: Cultural Assets and Advisory
Unbroken Systems is Jonathan's current operating entity, managing a $5 million private collection of rare Japanese kimonos and skeletal textile art. Titled "As We Are Now, So Shall You One Day Be," the collection is rooted in Buddhist philosophy and impermanence, attracting interest from museums, ultra-high-net-worth collectors, and private investors.
Regenerative Medicine Consulting and Research
Jonathan advises early-stage founders and healthcare operators on brand positioning, digital growth, and monetization strategies in the regenerative medicine and health optimization space. Non-disclosure agreements prevent him from naming specific partners publicly.
He is also co-founding a research institute focused on advancing regenerative science. Details remain under NDA, but the mission is to build the infrastructure that bridges clinical research and real-world human optimization. The same operational discipline that built NEM Brands is being deployed in an industry with the potential to redefine how long humans perform at their peak.
The Unbroken Code: Jonathan's First Book
Jonathan's first book, The Unbroken Code, is a 170,000-word, 70-day covenant campaign integrating Biblical scripture, Stoic philosophy, and physical training. Available on Amazon and at theunbrokencode.com.
Learn About The Unbroken Code →
Brand Partnerships: Monster Energy • Nike • UFC • WWE • Nordstrom • Meta • Reign Total Body Fuel